You won't see the top juniors of the world like Gukesh or Pragg being content creators because their focus is only on chess but what about lesser  mortals. Can we make it supporting our chess carreers with content creation?

While the chess content creation sphere on YouTube is undoubtedly competitive, the sources suggest that a newcomer can still break in with a strategic approach. Here's a breakdown:

Challenges:

● High Competition: The chess content creation scene, particularly on YouTube, is highly competitive.

● Dominance of Top Creators: A small number of top creators, such as Hikaru and GothamChess, command a significant portion of the viewership and revenue.

● Monetization Challenges: Earning substantial income through YouTube ad revenue can be difficult, particularly for new creators.

Opportunities:

● Growing Creator Economy: The creator economy is experiencing rapid growth, with increasing opportunities for monetization beyond traditional ad revenue.

● Niche Focus: Identifying a unique niche within chess content can attract a dedicated audience and differentiate a newcomer from established creators.

● Value of Educational Content: There is a high demand for educational content, exceeding the demand for pure entertainment, presenting an opportunity for creators offering chess instruction.

● Diverse Monetization Options: Content creators are increasingly diversifying income streams, exploring options like affiliate marketing, sponsorships, digital products, and premium subscriptions.

Success Strategies:

● Consistency is Key: Regularly uploading content helps build a loyal audience and improve visibility.

● Quality over Quantity: Focusing on high-quality content, even if it means less frequent uploads, can lead to greater long-term success.

● Authenticity and Passion: Creating content genuinely enjoyed by the creator helps prevent burnout and resonates with viewers.

● Leveraging AI Tools: AI tools can streamline editing, enhance content creation, and provide a competitive advantage.

Case Studies:

● X Chess Academy (Malaysia): This channel demonstrates success by focusing on a specific geographic niche (Malaysian chess) and using a local language (Bahasa Melayu).

● WGM Irene Sukhandar (Indonesia): Despite infrequent posting, this channel garners millions of views per video due to Sukhandar's established reputation and the use of Indonesian language.

Conclusion:

Breaking into chess content creation on YouTube requires a well-defined strategy, persistence, and a focus on delivering valuable content. While achieving the same level of success as the top earners demands significant effort and time, carving out a sustainable space in the chess content creation world is achievable for newcomers willing to put in the work.